Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Primer – Unified Payments & Commerce

A unified payment and commerce service that streamlines customer journeys and helps businesses expand into new markets.

My Role

Product Designer (Payments UX)
‍
Led checkout flows, payment-method integrations, and overall payments experience.

Timeline

3 months

Concept exploration → Interaction design Testing → production rollout.

Team

Design, Engineering, Product, Compliance
‍
Partnered across teams to design solutions that worked for both technical and non-technical users.

THE PROBLEM

Businesses often struggle with fragmented payment systems that make it difficult to streamline customer journeys while expanding into new markets.

Managing payments, integrating new tools, and scaling operations can quickly become complex for both technical and non-technical users.

THE SOLUTION

With Primer, I focused on designing a product that simplified complex payment journeys while enabling businesses to expand into new markets.

My role as product designer was to ensure that every interaction from managing payments to integrating new tools felt seamless and intuitive.

The emphasis was on balancing clarity, functionality, and aesthetics so the platform remained accessible to all users while supporting technical integrations.

THE CHALLENGES

One of the most challenging and rewarding aspects was designing a solution that catered to both technical teams and non-technical users. I collaborated closely with cross-functional teams to ensure the design supported technical integrations while remaining intuitive.

Achieving this balance required refining every detail so the platform delivered powerful functionality without overwhelming the user.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

DESIGN PROCESS

My design process followed a Lean UX methodology, broken into four phases. Each step balanced speed and scalability with transparency, while keeping user needs at the center.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

RESULTS & OUTCOMES

The final product not only streamlined complex payment processes but also empowered businesses to innovate and grow. Primer gave users the ability to manage payments, integrate new tools, and scale their operations with ease. By balancing technical integrations with accessibility, the platform resonated with both technical teams and non-technical users.

Through thoughtful design and iteration, Primer helped simplify workflows and reduce friction, enabling businesses to focus less on managing complexity and more on driving growth. Seeing how the platform fostered efficiency and supported expansion into new markets reinforced my passion for solving complex problems through design.